Why Your Advertising Might Be Working Even If You Think It’s Not

The way you ask a question can make all the difference, especially when it comes to advertising. Picture this: a customer walks through your business door and you ask, "How did you hear about us?" They respond, "I just passed by."

Many business owners may assume their advertising is not working because customers are not mentioning it. However, maybe it is not the advertising that is the issue. Customers may not be mentioning it due to the way the question is asked. 

We recommend trying to ask more specific questions like:

• "Have you seen our ads in any local newspapers?"
• "Have you seen us on TVs around town?"
• "Do you remember where you saw the ad?"

You may not always get a clear answer, but asking better questions increases your chances of valuable feedback. 

At the end of the day, businesses should aim for the best results at the best price. We believe that consistent, daily exposure through our indoor billboards helps people remember your business. Repetition is one of the most effective ways to make your brand stick in the minds of potential customers.

If you have a larger advertising budget, we can complement what you are already doing. If your budget is tight, ten dollars a month with no contracts makes this an easy way to get started.

Once our billboards are full, the opportunity to get in may be gone. Do not miss your window. Call us at (732) 436-1000 to get started today and put your business in front of the audience it deserves.